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Topics in Marketing

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Showing 100 out of 112 results

A

Account-Based Marketing

Advertising and Marketing Manager

Advertising for alcohol

Ambush marketing

American advertising industry

Applied Probability Models in Marketing

B

Billboards and Censorship

Bowman's Strategy Clock

Brand architecture

Brand community

Brand journalism

Brand Personality

Business Marketing

C

Cabbage Patch Kids

Channel Management

Christmas marketing

Content Marketing

Customer Journey

D

Digital marketing

Direct E-Marketing

Disney Princess brand

E

Employer Branding and Management

Entrepreneurial Marketing

Ephemeral Content and Content Marketing

Event-driven marketing (EDM)

Experiential marketing

F

First Commercially Produced Oral Contraceptive Is Introduced

Future of Integrated Marketing Communications

G

Geomarketing (marketing geography)

Global Marketing

Green Consumerism: Overview

Green marketing

Guerrilla marketing

H

Home shopping channels

I

Inbound marketing

Influencer marketing

Information broker

Integrated Marketing Communications

International Advertising

International Marketing

Internet Marketing

Internet Marketing Strategies

K

Key Account Management

L

Law of Marketing and Antitrust

Legal Aspects of Marketing

M

"Made in USA" label

Market penetration

Market Research Analyst

Marketing Decision - Making

Marketing Environment

Marketing ethics

Marketing Management

Marketing Methods

Marketing myopia

Marketing of Education

Marketing Principles

Marketing Research

Marketing (Statistics) and Applied Probability Models

Marketing Strategy

Mathematics of market research

Merchandise Displayer

Mobile advertising

Models for Marketing Strategy

Multi-level marketing (MLM)

N

National Do Not Call Registry

Native advertising

New Coke

O

Omni-channel Retailing

Online marketing

Organizational buyers

P

Persona (user experience)

Personal Branding

Pharmaceuticals Advertising: Overview

Political consulting (political marketing)

Porter's Generic Strategies

Professional Selling in Business to Business Marketing

Promotional mix (marketing)

Public service announcements

R

Relationship Marketing

S

Sales Enablement

Services marketing

Social Listening

Social Marketing

Social media marketing