If you are a public library looking to increase your visibility, engagement, and impact in your community, it may take a lot of time and resources you may not have. Businesses that have limited resources but are successful at marketing their products typically use a powerful combination of tools to create and share their content. That's why we recommend integrating Stacks and LibraryAware. With this combination, libraries are given the tools to design and create a world-class library website and a promotional platform that helps raise awareness and engage their community.
Here are three ways Stacks and LibraryAware can help you promote your library effectively.
1. Keep library website users coming back with regular updates.
You want to keep your website updated with the latest news, events, resources and services your library offers, but you don't have enough time or staff to do it. With Stacks, you can easily create and edit pages, widgets, forms, and menus without coding experience or design skills. You can also assign different roles and permissions to your staff so they can update their own sections without waiting for lengthy approvals. Easily update book recommendation carousels when you integrate Stacks with LibraryAware’s NextReads Newsletters or custom lists – just set it and forget it. Every time a new issue is published, the widget automatically updates, with book images linked to your catalog for easy holds. With this combination, you can manage your website content quickly and efficiently while getting more eyes on your collection.
2. Promote your library like you have a graphic designer on staff.
You want to make your website and promotional materials look professional and attractive, but you don't have the in-house expertise or the budget to hire a graphic designer. With LibraryAware, you can access thousands of professionally designed emails, flyers, bookmarks, posters, social media graphics, and more, all created specifically for libraries. Most are ready to go or can be customized with your own images or select from millions of graphics and photographs without worrying about copyright.
The combination of Stacks and LibraryAware makes it easy for the Army MWR Library to showcase its online resources.
3. Create engaging experiences that put what’s important to your users upfront.
You want to inspire your patrons to discover your resources and participate in programs and events, but you don't have the resources or the tools to create engaging content. The combination of Stacks and LibraryAware makes it easy. Use templates from LibraryAware to create announcements for upcoming programs and events or show off your online resources and display them with Stacks widgets. Each image can be linked to your calendar, program details, database directory – anywhere you’d like. If you want to get the word out about your library, Stacks and LibraryAware are a perfect match for your public library. They make it quick and easy to create and share your content in a way that showcases your value, connects with your audience, and drives more traffic to your website and your library.
For more on LibraryAware and Stacks, please visit this EBSCO Connect page. You can find examples of LibraryAware and Stacks in action on the U.S. Army Morale, Welfare and Recreation website.
