IPSWICH, Mass. — June 7, 2012 —EBSCO Publishing was pleased to award two public libraries with one-year subscriptions to LibraryAware™, an online program designed to maximize libraries’ promotional resources, helping them to integrate outreach with customizable, scalable tools and resources. The winners were chosen by drawing at a LibraryAware launch party attended by more than 300 people during the Public Library Association Conference in Philadelphia.
Speakers at the event included Vice President of NoveList®, Duncan Smith, who set the tone for the evening with a talk praising LibraryAware communities and their ability to create a culture of learning and exploration that enriches the lives of their residents. LibraryAware Project Lead, Nancy Dowd, discussed how this powerful tool will transform libraries’ promotional efforts. Vice President and Group Publisher of Library Journal, Ian Singer, announced Library Journal’s newest award, the LibraryAware Community Award.
The winners were Nicole Frilling, Digital Branch Librarian at Kenton County Public Library in Fort Mitchell, Kentucky and Derek Wolfgram, Deputy County Librarian at Santa Clara County Library in Los Gatos, California. (Pictured here with Nancy Dowd)
LibraryAware meets the growing needs of libraries to create, deliver and measure promotional messages that extend outreach into communities, bringing patrons into libraries. The online product offers consistent branding and professional designs, best practices and recommendations and can be integrated into popular event software and social media.
Dowd says she is thrilled that these two libraries are going to have an opportunity to use LibraryAware. “I know they’ll love using it. And my hope is that they will see amazing results within their community.” Dowd helped to develop the product with the staff of the successful readers’ advisory service NoveList, a division of EBSCO Publishing.
Wolfgram says his library system does not currently have any staff members dedicated solely to marketing activities. “We’re delighted to be one of the winners of the LibraryAware drawing and to be one of the first libraries using the product. We have a team of people who share the responsibility for getting the word out about what’s going on in our libraries. We hope that LibraryAware will help our team collaborate and work more efficiently, and to bolster the success of our community outreach initiatives by giving us a focal point to coordinate our marketing activities. ”
Public Relations & Development Director at Kenton County Public Library, Robin Klaene, outlined her library’s plan to use LibraryAware as part of the process of evaluating and redesigning flyers and other items. “We’re excited to use this new tool to shape the image of our library as we give our materials a fresh new look.”
Learn more about Library Aware at: www.libraryaware.com.
About EBSCO Publishing
EBSCO Publishing is the producer of EBSCOhost®, the world’s premier for-fee online research service, including full-text databases, subject indexes, point-of-care medical reference, historical digital archives, and e-books. The company provides more than 350 databases and nearly 300,000 e-books. Through a library of tens of thousands of full-text journals and magazines from renowned publishers, EBSCO serves the content needs of all researchers (Academic, Medical, K-12, Public Library, Corporate, Government, etc.). EBSCO is also the provider of EBSCO Discovery Service™(EDS), which provides each institution with a fast, single search box for its entire collection, offering deeper indexing and more full-text searching of journals and magazines than any other discovery service (www.ebscohost.com/discovery). For more information, visit the EBSCO Publishing Web site at: www.ebscohost.com, or contact: information@ebscohost.com. EBSCO Publishing is a division of EBSCO Industries Inc., one of the largest privately held companies in the United States.
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For more information, please contact:
Kathleen McEvoy
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kmcevoy@ebscohost.com
