FULL-TEXT DATABASE
Sales & Marketing Source
Sales & Marketing Source is a database that supports the career development needs of sales and marketing professionals. It includes articles from a wide range of industries, providing insights into best practices across the discipline.
Give Employees the Power of Knowledge
Providing articles from a wide range of top journals and magazines, Sales & Marketing Source covers the essentials of sales and marketing. Topics include brand management, sales techniques and customer relationship management.
With Sales & Marketing Source, employees can:
- Map content to sales and marketing competencies
- Utilize information in formal and informal learning environments
- Use the information to develop training guides for staff at all levels