Lassie (TV)

Identification Television series about a heroic female dog

Producers Robert Maxwell et al.

Date Aired from 1954 to 1971

Lassie represented classic 1950’s values such as family, community service, and courage, which Americans embraced in the post-World War II and Korean War era.

Key Figures

  • Robert Maxwell (1908-1971), producer

September 12, 1954, marked the beginning of a new series, Lassie, on CBS. British writer Eric Knight created the canine character of Lassie in a 1938 short story, and during the 1940’s and 1950’s, several films and one radio show featured Lassie.

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The television program was set in rural America. More than five hundred episodes were produced, first in black and white and later in color. Shows depicted Lassie as a loyal companion to the families who owned her. Initially, Lassie was the pet of Jeff Miller (played by Tommy Rettig), who lived on a farm with his mother and grandfather. Episodes focused on the relationship between Jeff and Lassie and their interactions with people and nature, where they often encountered danger. Lassie routinely rescued both humans and animals. In 1958, the Martin family acquired Lassie as a pet for orphaned Timmy (Jon Provost).

Program themes emphasized friendship, bravery, perseverance, and sacrifice and touched on 1950’s social concerns. Jeff’s father was a war casualty, and episodes often dealt with veterans’ issues and addressed racism toward Japanese Americans. Lassie also won two Emmy Awards.

Impact

Lassie was a sentimental favorite that appealed to urban audiences who were nostalgic for America’s rural past. Collies became a popular dog breed in the United States during the 1950’s, and Lassie products—including Halloween costumes, children’s and comic books, and watches—were marketed widely. Lassie became a staple in entertainment programming for decades following the debut of the original show.

Bibliography

American Kennel Club Museum of the Dog. Lassie: A Collie and Her Influence. St. Louis, Mo.: Dog Museum, 1993. A catalog published when Lassie was inducted into the American Kennel Club’s Hall of Fame.

Collins, Ace. Lassie: A Dog’s Life, the First Fifty Years. New York: Penguin Books, 1993. Provides a comprehensive account of the dogs who played Lassie and the people involved in the television series and films.