The Wonder Years (TV series)

Identification Television series

Date Aired from March 15, 1988, to May 12, 1993

Unlike other family sitcoms of the 1980’s, The Wonder Years was a coming-of-age mixture of comedy and drama. The show’s complex tone came in part from its setting in the turbulent 1960’s.

The Wonder Years was primarily a show about the anxieties of teenage life, but because of its context, it uniquely appealed to both children growing up in the suburbs in the 1980’s and their parents, who had grown up twenty years earlier, during the era portrayed by the show. Although sitcoms like Cheers and The Cosby Show dominated the ratings in the 1980’s, The Wonder Years earned a place in the Nielsen top ten for two of its seasons, and it won the Emmy Award for best comedy in 1988.

The series followed the daily life of adolescent Kevin Arnold (played by Fred Savage) in American suburbia during the 1960’s, a time of extreme turmoil and change in the United States. Kevin struggled with many of the typical complications of teenage life: acne, dating, conflicts with authority, fighting with siblings, and trying to negotiate the difficult transition from boyhood to manhood. Kevin represented the average American kid growing up in an average suburb, and the show illuminated his relationships with his mother (played by Alley Mills), father (played by Dan Lauria), brother Wayne (played by Jason Hervey), hippie sister Karen (played by Olivia d’Abo), best friend Paul (played by Josh Saviano), and heartthrob Winnie (played by Danica McKellar). Episodes were narrated in voice-over by an adult Kevin (voiced by Daniel Stern), who reflected in the present about the past events portrayed in each episode.The Wonder Years differed from such other 1980’s sitcoms as The Cosby Show, Married . . . with Children, and Family Ties in that Kevin struggled through his adolescence against the backdrop of large-scale social events such as the Vietnam War, the counterculture, the early stages of space exploration, and changes in gender roles in American society. The show appealed to and navigated the nostalgia for earlier decades so central to 1980’s culture, as well as a lingering cultural need to understand the social upheaval of the 1960’s from the vantage point of the 1980’s.

Impact

The Wonder Years had a widely varied viewership. As a result, the show sold air time to a broader than average range of advertisers, seeking to reach the show’s wider than average demographic. This marketing strategy was partially responsible for the show’s success. The series also offered a retrospective look at the turmoil of the 1960’s and allowed viewers to gain some historical, as well as personal, understanding from each episode.

Bibliography

Gross, Edward A. The Wonder Years. Las Vegas: Pioneer Books, 1990.

Lasswell, Mark. TV Guide: Fifty Years of Television. New York: Crown, 2002.

Roman, James. Love, Light, and a Dream: Television’s Past, Present, and Future. Westport, Conn.: Praeger, 1996.