Information overload

Information overload is a term used to describe the excessive amount of data people may be exposed to on a daily basis. This abundance of information can have negative mental and physical effects on some individuals. However, people can take steps to help manage information overload in the ever-expanding age of information.

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What Is Information Overload?

Although information overload may seem like a new phenomenon of the digital twenty-first century, the idea has existed for decades. Even in the 1930s, author T. S. Eliot questioned whether human knowledge was sacrificed in the pursuit of more information. Researchers believe that the amount of information available to humans has been rapidly increasing since World War II. This increase in information led author Alvin Toffler to coin the phrase "information overload" in his 1970 book Future Shock. Toffler believed that the people of the future would be so bombarded by information that they would eventually become depressed and cut themselves off from society.

Toffler was correct about the amount of information people would be exposed to in the future. Just a few decades after his book was published, the Internet vastly expanded people's access to information. In 2002, researchers Hal Varian and Peter Lyman from the University of California, Berkeley estimated that all of the information mediums combined produced about five exabytes of new information that year. To understand the magnitude of this number, five exabytes is enough information to fill thirty-seven thousand libraries the size of the United States Library of Congress. Just ten years later, in 2012, leading computer company IBM estimated that 2.5 exabytes of new data was produced every day.

The Internet is not the only place where information overload is a potential problem. Information can overwhelm people almost anywhere, even at the grocery store. Several decades ago, fewer products were available at local supermarkets. Today, they carry an abundance of merchandise, which has the potential to distract and overstimulate customers.

Negative Impact of Information Overload

The information age has had many positive effects. In the past, information was a commodity available to a privileged few. Today, anyone who has a computer connected to the Internet has access to hundreds of millions of websites with vast stores of information.

Of course, information comes from other sources as well. Smartphones, televisions, radios, digital media players, and more provide people with a seemingly endless stream of data. E-mails, texts, Tweets, Facebook status updates, appointment reminders, and breaking news headlines are constantly streaming into inboxes and across the screens of computers, tablets, and phones.

While some of this information is useful and important, much of it is insignificant to many people. Nevertheless, even irrelevant information has the potential to overwhelm individuals. The human brain can only absorb so much information at a time. Trying to take in more can lead to information overload, which neuroscientists refer to as cognitive overload. The brain wants to take the information it receives and organize it. This allows people to feel in control. However, if the brain receives too much information, it can have trouble trying to organize it all. This information, or cognitive, overload can cause people to become distracted, indecisive, and stressed.

Experts are also concerned that access to too much information is diminishing people's attention spans. This is especially true of people who attempt to multitask, or work on more than one task at a time. Instead of devoting their full attention to complete a task, employees will sometimes answer e-mail while talking on the phone and looking something up on the Internet. Students are also known to multitask. They may text friends and watch television while studying.

Multitasking may seem necessary in today's fast-paced society, but it can cause more harm than good. It affects employees' ability to focus, and it can leave them feeling stressed and exhausted. In addition, students who multitask while studying may not retain the information they need to perform well on their exams.

Finally, some experts worry that taking in so much information is costing people their ability to gain true knowledge. People are constantly processing information, but they may be doing this without taking much of that information in and synthesizing it in a useful way.

Managing Information Overload

Although it may be impossible to avoid information overload completely, people can take steps to manage it. Physiologist Lucy Jo Palladino, author of Find Your Focus Zone: An Effective New Plan to Defeat Distraction and Overload, recommends that people schedule time away from computers, smartphones, and tablets so they can recharge after absorbing so much information.

Daniel Levitin, neuroscientist and author of The Organized Mind: Thinking Straight in the Age of Information Overload, agrees that limiting screen time can help people manage the information their brains take in. Levitin also thinks that people should avoid trying to multitask. Instead, he feels that people should focus on one task at a time and try to limit distractions. Experts like Palladino and Levitin feel that these simple steps can help people feel less stressed and more focused in a constantly changing world.

Bibliography

Grimshaw, David J. "Information Overload." The International Encyclopedia of Communication. Vol. 5. Ed. Wolfgang Donsbach. Malden, MA: Blackwell, 2008, 2234–2238. Print.

Iannone, A. Pablo, and Adam Briggle. "Information Overload." Encyclopedia of Science, Technology, and Ethics. Vol. 2. Ed. Carl Mitcham. Detroit: Macmillan Reference USA, 2005, 1011–1013. Print.

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Ross, Martha. "Digital-Age Dilemma: How to Cope with Information Overload." San Jose Mercury News. San Jose Mercury News. 6 Aug. 2014. Web. 5 Feb. 2015. http://www.mercurynews.com/bay-area-living/ci‗27403744/miss-manners-text-invitations-undignififed?source=infinite

Shin, Laura. "10 Steps to Conquering Information Overload." Forbes. Forbes.com LLC. 14 Nov. 2014. Web. 5 Feb. 2015. http://www.forbes.com/sites/laurashin/2014/11/14/10-steps-to-conquering-information-overload/

Tartakovsky, Margarita. "Overcoming Information Overload." World of Psychology. Psych Central. 2013. Web. 5 Feb. 2015. http://psychcentral.com/blog/archives/2013/01/21/overcoming-information-overload/

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Wardrop, Murray. "Modern Life Causes Brain Overload, Study Finds." Telegraph. Telegraph Media Group Limited. 13 Dec. 2009. Web. 5 Feb. 2015. http://www.telegraph.co.uk/news/science/science-news/6801633/Modern-life-causes-brain-overload-study-finds.html