iPod

The iPod, one of the most innovative products in history, has been more than a convenient tool used for entertainment. It not only became the symbol of the digital music revolution, of personal success, and of corporate loyalty, but also an icon for an entire generation and their file-sharing habits, legal or otherwise.

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Appleintroduced its first iPod in October 2001, when the portable digital music player industry was still in its infancy. At the time, players had tiny storage capacities of just ten or fifteen songs, were compatible only with Microsoft Windows, and had either retained the same round shape of the portable CD player (Creative Nomad Jukebox) or the clunky rectangular shape associated with the antiquated Sony Walkman (Sensory Sciences Rave MP 2200). On the other hand, the iPod had been designed exclusively for Macintosh users. It was about the size of a deck of cards, with a pioneering scroll wheel for navigation and two-inch LCD screen that displayed the song and artist. Sleek, futuristic looking, and intuitive, its five gigabytes could hold one thousand songs—a mind-boggling feat at the time. While the cost of $399 was prohibitive for many consumers, the first iPod and the ten-gigabyte model that came out a few months later generated so much interest that Apple continued to refine its design.

From then on, a new model, or “generation,” appeared on the market each year, featuring more storage capacity, a new color palette, enhanced navigation design, and other upgrades. Apple began offering new models as well: the iPod mini (January 2004), iPod photo (October 2004), iPod shuffle (January 2005), iPod nano (September 2005), and the iPod touch (September 2007). As is common with guitars or tennis rackets, Apple also released special edition iPods, endorsed by music artists U2, Madonna, and Elton John, among others. Much of Apple’s success was tied to their iTunes Music Store, launched in April 2003, with songs available only in the newer, higher quality M4A files. As only Apple products could play M4A files at the time, Apple’s proprietary decision caused some divisiveness among audio enthusiasts and antagonism toward the corporation. Still, with little competition, Apple cornered the market and continued to dominate it even after Microsoft introduced the Zune in September 2006. In April 2007, Apple announced the sale of the one hundred millionth iPod.

Throughout the years, the iPod nano and the iPod touch have seen further upgrades, mainly to ensure that Apple remains competitive in the music sphere. For example, in September 2010, the sixth-generation (6G) iPod nano was released featuring a Multi-Touch interface (more advanced generations have Bluetooth and a built-in fitness support). After the invention of the iPhone in 2007, however, the company has been focusing on enhancing the smartphone. These phones come with a built-in music app and the iTunes Store app, which eliminates the need for a separate music device. Apple discontinued its iPod product line on May 10, 2022.

Impact

The iPod’s design immediately became the standard for portable audio players and was widely copied by other manufacturers. Even though the Zune, SanDisk’s Sansa Fuze, and other models were comparable in quality and considered better buys for the budget-minded consumer, none came close to the popularity of the iPod. By then, the iPod had come to represent an entire generation, accompanying the millenials as they walked across campus, worked out at fitness centers, or traveled in airplanes—while also symbolizing the sometimes-illegal file-sharing habits that had shaken the music industry. In addition, the iPod had revolutionized an entire industry with audio products and accessories that did not exist before 2001.

Bibliography

Buckley, Peter. The Rough Guide to iPods & iTunes. 6th ed. London: Rough Guides, 2009. Print.

Chabba, Seerat. “National iPod Day 2016: Apple’s Iconic Device over the Years.” International Business Times, 23 Oct. 2016, www.ibtimes.com/national-ipod-day-2016-apples-iconic-device-over-years-2435650. Accessed 23 May 2024.

Levy, Steven. “iPod Nation.” Newsweek. Newsweek/Daily Beast Company, 25 July 2004. Web. 11 Sept. 2012.

Servilla, Gadjo. "iPod Was Apple's Gateway to Consumer Electronics." EMARKETER, 12 May 2022, www.emarketer.com/content/ipod-was-apple-s-gateway-consumer-electronics-exceptionalism. Accessed 23 May 2024.