Perceptual psychology

Perceptual psychology examines how the conscious and unconscious ways in which a person understands their environment affect their thoughts and behaviors. This form of cognitive psychology deals with how people form an understanding of their environment through the use of their senses. It also studies which aspects of sensory information are given higher priority in guiding a person’s reaction to the world and how those perceptions are translated into actions. Perceptual psychology is important because it addresses thoughts and behaviors that are part of everyday life.

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Background

Understanding the concept of perception is important to understanding perceptual psychology. Perception refers to the way people gather understanding about the world through the use of the five senses: sight, smell, taste, touch, and hearing. Information gathered through the senses is supplemented by several other factors, including the brain’s ability to accurately record and interpret the information and proprioception—the body’s ability to sense and react to physical changes in its position and movement.

Sensory processing involves both physical and psychological processes. For instance, first, the eye sees a small brown object with four legs that is making a sound with its mouth. The mind then uses a variety of factors, such as stored past memories that recognize the sound as barking, to identify that object as a dog. Next, the person will take action based on their perception of dogs. A person who perceives dogs in a positive way might smile and go towards the animal to pet it, while someone who has been bitten by a dog in the past might react with fear and move away.

Perceptual psychology examines the way people perceive the world around them to determine why they act and react the way that they do. Part of the way it does this is by trying to uncover what factors are most important in forming a perception. For instance, researchers might try to determine whether sight or smell is more important in inducing a person to choose a particular food. They also try to understand how mistakes in perception occur, such as the common misperception that causes people to see a video as moving images when it is actually a series of still images displayed very quickly.

Overview

Perceptual psychology had its origins in the Gestalt school of psychology in the early part of the twentieth century. According to this way of thinking, the human mind combines the sensory input it receives to make sense of things rather than focusing on individual aspects of what is seen, heard, smelled, tasted, or touched. The Gestalt psychologists held that the human brain has an innate tendency to attempt to categorize sensory data by factors such as similarity or proximity to each other. For instance, a restaurant hostess who assumes that a group of people entering the door at the same time are friends might be categorizing what they see by proximity—the fact that the group is close together—or by similarity—the fact that they bear a resemblance to each other in appearance.

Research that was important to how psychologists understand perception was done in the middle of the twentieth century by James J. Gibson. Gibson focused strongly on how perception affects actions and reactions. However, he started his work by trying to understand what information in the environment is used in forming perceptions. His theory was that the systems used in perception were formed and developed by what information was available. Gibson believed that human senses are specifically designed to discern the most important differences between various objects, scents, etc., and to actively seek this specific information to be able to form perceptions.

Gibson made up the term affordance for the qualities of objects in the environment that allow people to form perceptions about them. He said that an affordance is what an object or experience with the environment offers to a person. The affordance—such as an appearance, scent, sound, etc.—remained the same in all cases. What changed was what it meant to the person or animal perceiving it. For instance, people generally think that the smell given off by citrus fruits is good, but cats and dogs do not like it. The smell is the same, but the way it is perceived is different.

Nativism and empiricism are the two main ways of approaching perceptual psychology, based on how perceptions are developed. Nativists support the theory that humans and animals are born with all the abilities needed to form perceptions about the world. Empiricists disagree. They believe that the skills and abilities needed to form perceptions must be developed.

Perceptual psychology is important because of how people perceive the world and how the people, things, and experiences in that world become crucial to everyday life decisions. Everything from what people eat and what they wear to those they choose to associate with and how they react to situations around them is driven by how their minds process perceptions. In addition, these perceptions become part of a person’s memory, affecting future choices, actions, and reactions as well.

Researchers are also interested in the way an individual interprets how other people perceive them and the effect that may have on how others perceive that individual. For example, a person is expecting a call from a good friend, but the friend does not call. The person perceives this as meaning the friend is upset with them and starts going out of their way to be a better friend, showering the friend who did not call with gifts and attention. If the friend only forgot, the first person’s determined effort to reconnect could either be seen as a good thing or become an annoyance. In that case, the friend’s perception would have been altered solely based on a mistaken perception. Psychologists are interested in how perceptions like this form because they can often be an important factor in relationship issues, racism, and prejudices.

Bibliography

“Biographical Memoirs: Volume 63 (1994) Chapter 7: James Jerome Gibson.” National Academies Press, www.nap.edu/read/4560/chapter/10. Accessed 26 Jan. 2025.

Cherry, Kendra. “Gestalt Psychology.” Verywell Mind, 15 July 2024, www.verywellmind.com/what-is-gestalt-psychology-2795808. Accessed 26 Jan. 2025.

Cherry, Kendra. “What is Perception?” Verywell Mind, 14 July 2024, www.verywellmind.com/perception-and-the-perceptual-process-2795839. Accessed 26 Jan. 2025.

Goldhaber, Charles. “Does Perceptual Psychology Rule Out Disjunctivism in the Theory of Perception?” PhilSci Archive, 8 Dec. 2019, philsci-archive.pitt.edu/16691. Accessed 26 Jan. 2025.

Reed, Danielle R., and Mary B. Xia. “Developing a Taste for Perceptual Psychology.” Association for Psychological Science, 1 Nov. 2012, www.psychologicalscience.org/observer/developing-a-taste-for-perceptual-psychology. Accessed 26 Jan. 2025.

Reed, Edward S. James J. Gibson and the Psychology of Perception. Yale University Press, 1988. 

Stafford, Tom. “Is Race Perception Automatic?” BBC, 22 Apr. 2013, www.bbc.com/future/article/20130423-is-race-perception-automatic. Accessed 26 Jan. 2025.