Positive reinforcement

Many people feel good after receiving praise or a reward. Likewise, many people feel bad after being reprimanded or punished. Most people are likely to repeat the actions that earned them praise and avoid those for which they were penalized. These two conditions, reinforcement and punishment, are the two primary components of operant conditioning, the central tenet of behaviorism. Psychologist John B. Watson (1878–1958) coined the term behaviorism in 1913, as a methodology whose goal was “the theoretical prediction and control of behavior.” Building on Watson’s work, B. F. Skinner (1904–90) perfected operant conditioning and behaviorism. Behaviorism involves reinforcement, both positive and negative, as well as punishment to bring about desired changes or modifications in behavior. Positive reinforcement is the practice of giving a subject a stimulus for correct behavior in order to increase instances of that behavior.

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Overview

Skinner believed that all human behavior was the result of good or bad consequences. Building on that belief, Skinner coined the phrase operant conditioning, a method of learning in which behavior is changed through reinforcement to increase a desired behavior, or through punishment to decrease or eliminate an undesired behavior. Reinforcement is positive when a given behavior results in a stimulus that is rewarding. Reinforcement is negative when a given behavior is changed by removing or avoiding a painful or an otherwise unpleasant stimulus. In both cases, the desired behavior increases. However, reinforcement is not always the same as a reward. The term positive reinforcement is used as a general term to describe a tool that causes a behavior to increase because a desired consequence will follow. Rewards are often seen as a synonym for this general usage of the term positive reinforcement, but this is not always the case. For example, a pat on the back, intended as a reward, might actually lead to a decrease in a desired behavior (such as performance in school or on the job), if the act is seen as condescending or as an unwanted physical touch. Punishment, on the other hand, decreases a behavior. Punishment is delivered by increasing unpleasant stimuli or by removing positive stimuli. Punishment, therefore, is different from negative reinforcement; for example, a reprimand could be a reinforcement if it leads to better performance through fear. In other words, all behavior is associated with a consequence.

Behavior modification is a technique that emerged from Skinner’s radical behaviorism; the term, however, first appeared in Edward Thorndike’s research with animals in 1911. The idea is that positive behavior can be brought about by modifying the environment and inhibiting undesirable or maladaptive behavior. The technique is now called applied behavior analysis (ABA), the result of nearly a half century of research by Ole Ivar Lovaas (1927–2010), a clinical psychologist who sought effective ways to help persons with autism. ABA analyzes the underlying causes of an undesirable behavior and determines strategies to prevent its recurrence. ABA has seven components that are applied in areas of social significance to effect long-term change. These components include the ability to focus on the behavior to be changed and enabling the behavior analyst to control the behavior to be changed.

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