Needs assessment

For any network to improve, its operators must first identify those gaps between how it is currently run and how they want it to run. This process is called needs assessment, and it has become part of the operations of virtually any network, including government agencies, businesses, school systems and universities, hospitals, and even entire communities. Until the 1970s, organizations addressed problems as they arose, and executives were judged by how rapidly their networks responded to these short-term, immediate challenges. The field of needs assessment arose as organizations came to require more complex problem-solving models that took a much broader view of network operations and mapped long-term strategies to address gaps in the network on a variety of levels.

Overview

The theoretical framework of needs assessment was pioneered in the late 1970s by Roger Kaufman, a professor at Florida State University with a background in both psychology and industrial engineering, as a way to improve the performance of a network by nothing less than system redesign. The logic of the model was basic: rather than trying to simply contain problems as they arose, organizations would take a look at current network operations and gather information from workers, clients, customers, or residents to confirm operational deficiencies. Then the organizations would convene a committee to review the data and itemize needs. Kaufman defined needs as any discrepancy between operations and how operations should run. The team would examine the urgency of each problem and, in turn, rank the needs according to the network’s ability in terms of time, money, and resources to address them. Rather than scapegoating particular segments of the network operations or simply eliminating poorly performing divisions (or individuals), needs assessment took a broader, holistic view of an operation. Finally, bringing together the vetted data about network operations and the specific recommendations for addressing needs into a focused report offered organizations a blueprint for clear remediation tactics.

After four decades of evolution, Kaufman’s basic model—and logic—of needs assessment has been adopted and modified for dozens of different templates, including ways to improve communication between departments within a network; ways to direct a more profitable job search; ways to prioritize individual self-improvement regimens; strategies for addressing often overwhelmed city and county governments; and methods for handling problems within school districts facing drastic budget cuts. Gathering the information empowers those most directly impacted by the network operations, creates a feeling of community, and reassures them that problems can be addressed by management in a way that will improve the network’s longevity and performance. Hundreds of consulting firms specialize in performing needs assessments for networks determined to realize measurable improvements using protocols that follow the basic guidelines of Kaufman’s work.

Bibliography

Altschuld, James, and David Devraj Kumar. Needs Assessment: An Overview. New York: Sage, 2009. Print.

Berkowitz, Bill, and Jenette Nagy. “Conducting Needs Assessment Surveys.” The Community Tool Box. Work Group for Community Health and Dev. at the U of Kansas, n.d. Web. 24 Aug. 2013.

Burtonshaw-Gunn, Simon, and Malik Salameh. Essential Tools for Organizational Performance: Tools,Models and Approaches. New York: Wiley, 2009. Print.

Gupta, Kavita. A Practical Guide to Needs Assessment. New York: Pfeiffer, 2007. Print.

Kaufman, R., and Ingrid Guerra-Lopez. Needs Assessments for Organizational Success. Alexandria: ASTD, 2013. Print.

Satre, Derek D., et al. “Using Needs Assessment to Develop Curricula for Screening, Brief Intervention, and Referral to Treatment (SBIRT) in Academic and Community Health Settings.” Substance Abuse 33.3 (2012): 298–302. Print.

Watkins, Ryan, Maurya West-Meiers, and Yusra Laila Visser. A Guide to Assessing Needs: Essential Tools for Collecting Information, Making Decisions, and Achieving Development Results. Washington: World Bank, 2012. Print.

Yun, Shaohui. “Study on Systematic Employee Training Procedure Based on Needs Assessment.” Proceedings of the 2012 3rd International Conference on E-Business and E-Government. Vol. 2. Washington: IEEE Computer Soc., 2012. Print.