Rosie the riveter
Rosie the Riveter symbolizes the significant shift in the American workforce during World War II, when women took on roles traditionally held by men. As millions of men were deployed overseas, women stepped into various labor positions, particularly in heavy industry, to support the wartime economy. The term "Rosie the Riveter" came to represent these women collectively and was popularized through songs and government propaganda campaigns that encouraged female participation in the workforce. An iconic image associated with Rosie is J. Howard Miller's 1942 poster, "We Can Do It!", which features a woman flexing her bicep in overalls and a kerchief, epitomizing strength and resilience. This movement not only challenged the prevailing stereotypes about women’s capabilities but also laid the groundwork for future feminist movements. Though many women returned to traditional roles after the war, their contributions had a lasting impact, influencing societal perceptions of women's work and equality. The legacy of Rosie continues to be recognized, as evidenced by honors such as the Congressional Gold Medal awarded to women who worked during World War II.
Rosie the riveter
As a direct consequence of World War II, women in the United States joined the workforce in unprecedented numbers, often taking jobs that had previously been exclusive to men.
A large number of young men shipped overseas when the United States became involved in World War II in 1941, leaving a gap in the labor force just as the war industries were gearing up. Women soon rose to fill that gap, assuming many traditionally male jobs, including positions in heavy industry. “Rosie the Riveter” was the name given to this new phenomenon and collectively to the thousands of wartime working women, particularly those involved in supporting the US war effort. Rosie was celebrated in popular song and featured in a government propaganda campaign encouraging women to join the workforce. The most iconic image of Rosie is J. Howard Miller’s famous 1942 poster titled We Can Do It!, showing a woman in overalls and kerchief flexing her bicep. Norman Rockwell also painted a “Rosie the Riveter” cover for the Saturday Evening Post in 1943.

Impact
The visible presence of so many female laborers in American cities helped dispel the prejudice that women were ill-suited for physical work. A large majority of the “Rosies” returned home or to traditionally female jobs after the troops came home, but some historians believe that these women helped pave the way for the feminism of the 1960s and beyond by proving that women could succeed in traditionally male jobs. While a national historical park was dedicated in California in 2000 to commemorate their collected efforts, their legacy remained influential into the 2020s, as twenty-seven women who had worked during World War II received the Congressional Gold Medal in an April 2024 ceremony at the US Capitol.
Bibliography
Litoff, Judy Barrett, and David C. Smith, eds. American Women in a World at War: Contemporary Accounts from World War II. Wilmington, Del.: Scholarly Resources, 1996.
Treisman, Rachel. "Real-Life 'Rosie the Riveters' Reunite in D.C. to Win the Nation's Top Civilian Honor." All Things Considered, NPR, 10 Apr. 2024, www.npr.org/2024/04/10/1243932291/rosie-riveter-congressional-gold-medal. Accessed 15 Apr. 2024.
Yellin, Emily. Our Mothers’ War: American Women at Home and at the Front During World War II. New York: Free Press, 2005.