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Developed to meet the increasing demands of scholarly research, Academic Search Ultimate offers students an unprecedented collection of peer-reviewed, full-text journals, including many…
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Natural history — Research Starter
Natural history is an interdisciplinary study focused on understanding nature through observation and inquiry, tracing its roots back to Ancient Greece. Historically, it encompassed a wide range of…
Muted group theory (MGT) — Research Starter
Muted Group Theory (MGT) is a communication theory that explores the relationship between language, power, and gender, highlighting how societal structures, particularly patriarchal systems, impact…
Music-related memory — Research Starter
Music-related memory is the process through which individuals recall music and the memories and emotions associated with it. This phenomenon can evoke vivid recollections, such as a middle-aged person…
Mosaic covenant — Research Starter
The Mosaic covenant, also known as the Sinaitic covenant, is a key biblical agreement established between God and the Israelites, as described in the Hebrew Bible. This covenant is rooted in the…
Mindset — Research Starter
Mindset refers to the mental frameworks that shape how individuals and groups perceive the world, make decisions, and pursue goals. It encompasses the beliefs and attitudes that influence behavior,…
Microhistory — Research Starter
Microhistory is a historical approach that focuses on small, specific units of analysis—such as an individual, a community, or a singular event—to uncover broader themes and issues within history.…
Marketing myopia — Research Starter
Marketing myopia is a concept introduced by Theodore C. Levitt in a 1960 article, emphasizing a shortsighted approach businesses often take in their marketing strategies. It describes the tendency of…
Management control system (MCS) — Research Starter
A Management Control System (MCS) is a framework used by organizations to define, monitor, and evaluate employee performance with the aim of fostering a culture of optimal productivity aligned with…
Machismo — Research Starter
Machismo is a sociocultural concept primarily associated with Latino cultures, characterized by perceptions of men as strong, aggressive, and proud. The term, derived from the Spanish word for "man,"…
Louisiana Voodoo — Research Starter
Louisiana Voodoo, often referred to as New Orleans Voodoo, is a syncretic religious practice that emerged from the cultural fusion of African traditions, particularly those of the Fon people, and…