Social innovation

Social innovation is a concept that refers to finding inventive solutions for societal problems that are better than the existing way of dealing with that problem. These solutions may be less expensive, more efficient, fairer, more effective, more sustainable, or in some other way superior to the way the situation has been handled. Social innovations benefit society as a whole or some aspect of society, not an individual, small group, company, or organization. Some social issues that have benefited from innovative solutions include education, homelessness, affordable housing, hunger, health care, poverty, and the environment.

Background

Social innovators and the changes they have wrought have been around for centuries. Kindergarten, visiting nurses, and public libraries are examples of solutions to problems that were innovative when first introduced even if they have since become commonplace. However, the concept of social innovation is relatively new with its origins in the last decades of the twentieth century. It was at that point that people began to realize that the old ways of doing things were often neither solving existing problems nor keeping pace with expanding concerns about the quality of education, health care, the environment, and the issues faced by the underprivileged, among others.

To be considered a social innovation, a solution must be new to the problem. For instance, libraries lending books are an existing solution; small, often hand-made kiosks called little libraries put books into neighborhoods, where people can borrow and leave books for sharing, are an example of innovation. It was another innovation when people began using similar hand-made kiosks to put shelf-stable food and personal care items into neighborhoods where many struggled with food insecurity.

Examples of social innovations that came into being in the twentieth century include call-in help lines for runaways and people with problems such as depression or abuse; fundraising telethons for charities; thrift shops that resell used clothing to benefit the underprivileged; and food co-ops where consumers agree to support local growers in exchange for a share of their crops. In each of these cases, an inventive approach addresses a problem faced by multiple areas of society.

For example, the organizations that run thrift shops are often the same ones that provide services to the homeless and poor. They need funds to do this. They noticed that people have goods and clothing that they no longer need; in addition, many people cannot or prefer not to pay full price for household goods and clothing. By collecting the used clothing and other items and providing a location where people can buy them at a discounted price, the organizations raise funds to help people in need; at the same time, people who need or want to buy used goods have a place to purchase them. As a side benefit, many items are kept from landfills, which benefits the environment. In addition, these organizations sometimes hire people they help house in shelters to pick up and sort the donations, which provides them with an income and employment history.

In the last decades of the twentieth century and early part of the twenty-first century, interest in social intervention increased. People began to realize that some problems could not be solved by government, individuals, non-profits, or other entities applying traditional solutions. The concept of social innovation came into being; before long, many institutes of higher education included centers to help foster the creative thinking and sense of social responsibility needed to identify innovative solutions for problems that affect many aspects of society.

Overview

In the twenty-first century, society faces significant problems that seem to defy solutions. Many of these problems affect more than one area of society; for example, issues of income inequality, climate concerns, energy needs, chronic disease, crime, education, homelessness, health care, substance abuse, and the production of sufficient healthy food affect people in every state and country and every social and economic class. Even those who are not affected directly by a problem can be indirectly affected; for instance, even a person who does not abuse drugs can be impacted by crime resulting from drug activity or face higher taxes or health care costs because of services provided to those who have substance abuse problems.

Some problems are so far reaching that they are usually beyond the ability of any one group, even a large governmental entity, to correct. Problem-solvers look for solutions that involve multiple stakeholders, or those who are affected or will be affected by its solution. This often requires them to go beyond the typical models of problem resolution.

For example, concerns about the limitations and struggles faced by public schools led to the development of charter schools in the latter part of the twentieth century. Usually initiated by groups of parents and educators who want changes in how their children are educated, publicly funded tuition-free charter schools provide alternative learning solutions for children. This often requires creative problem solving. For example, the parents sometimes form a non-profit foundation to solicit donations and raise funds to provide a building and start-up supplies and work with the community to identify a focus or charter that will differentiate the school from the public schools—for instance, a concentration on the arts, the environment, or the sciences.

Another example of a social innovation is micro-fund loans, for which people agree to offer small amounts of money to entrepreneurs, often in Third World countries, to help them start small businesses. These loans, sometimes as small as $5 or $10, are given by multiple individuals to one entrepreneur or small company to fund start-up costs for small farms, craft businesses, etc. Fair trade practices are another innovation. Growers or producers agree to adhere to certain specific guidelines in exchange for being identified as having ethical growing and employment practices; this allows consumers to find and support these businesses to the benefit of all concerned.

Social innovation differs from social entrepreneurship or social enterprise in that it benefits a large segment of society instead of an individual person or business. However, a businessperson or company can engage in practices that help improve a societal problem. For instance, some non-profits and churches have begun funding the construction of tiny houses of less than two hundred square feet and making them available to the homeless. This practice is a social innovation. A construction company that decides to focus on building these homes, and designs small, cost-effective homes and perhaps kits that non-profits could use to build them, is an example of a social entrepreneur.

Bibliography

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Phills, James A. Jr. et al. "Rediscovering Social Innovation." Stanford Social Innovation Review, Fall 2008, ssir.org/articles/entry/rediscovering‗social‗innovation. Accessed 13 Apr. 2017.

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